Online Marketing Skills

Online Marketing Skills

catIt is 2016 and the internet has affected almost everyone on the planet. Now is the time to develop your online marketing skills. Let’s check what are the skill needed to market a client’s business or you just want to make your own money through the internet.

Social Media Management – The potential of different networking sites is huge compared to the early 90’s. Everyone is in there. Knowing how to use it to your advantage is a must. Learning to use PPC via these sites is a big plus.

Web Design – A great product will fail if the marketing side is junk. The website is the first step in promoting your product/service online. The design can make or break a potential customer. A crappy design will induce the feeling of a dubious business.

Paid Search – People search for something they need on search engines. Why not show your business right away on page one. There are a lot of tutorials but we recommend taking proper classes on each respective search engines to get certifications.

Search Engine Optimization – It is a way of optimizing a website so that search engines give more weight to it when showing a user the search result. This almost the same as Paid Search although it is not actually paid. The website will appear on the first page which means possible visitors/clients.

Content Marketing – This is properly promoting a business/service with infographics, videos, and infomercials. Content marketing is not limited to article writing. This skill also covers how to properly disseminate the content by different means.

Analyzing Data – This is skill tracking of date coming from the website, paid search, and other social media. It helps marketers assess their situation. These data can determine whether they need to scale or stop an existing promotion.

These are the basic skills of a good internet marketer. You can also use this guide when hiring a marketing company. A lot of these skills can be learned just by searching the internet but nothing still beats experience. So go ahead and try developing one today.

Buying Your Gate

Buying Your Gate

Before buying your gate you will need to ask yourself the following questions:

  1. Where will you place it? – Does it have a shade?
  2. What is its purpose? – Will it be mostly for decoration or security? Which feature do you lean on more?
  3. Will it be automatic? – Automatic is great but is it needed? There are pros and cons between manual and automatic.
  4. What kind of material? – Is it wood or metal?

Next step is to make sure that you have the right size. Measure the width and height of where you’d like to place it. Two inches is the general rule for the bottom clearance. Measure the height of the posts and make sure it can hold its ground when mounted with a gate.

bluegateThe location of your gate – For garden gates, you can choose design over security. For the driveway, security is preferred. Install your gates on strong posts only. Hire a professional if you are not sure if the post can handle the weight of your gate.

The purpose of your gate – For the driveway, you’d want the gate to have more security features. The height should be 6 feet or more. For privacy, you’d want a gate that blocks the view from the outside. The designs are pretty much simple compared to a railing gate that gives you a glimpse of your driveway from the outside.

Automation of your gate – These gates can offer better security but it costs more. The control of your gate can be triggered from your home. Remote devices is used to open. As with any device, there are common problems associated with automation like cold temperature which can cause your gate to malfunction.

Material of your gate – You can choose between a steel or wooden gate. Steel gates are naturally strong and are more economic to use. The downside is that it needs protection to prevent corrosion. Wooden gates are durable. The best collection of wooden gates can be found at Storyjoinery. If you prefer privacy a close-boarded wooden gate is better that steel railings. The problem with wooden gates is that it requires more maintenance due to the nature of the material. You don’t want your gates to warp after a few years.

Gates make up a portion of the overall impression of your home. Taking good care of it periodically can save you money.